About Us – Flour Power

About

Flour Power

Flour Power is my heart and soul. Simply put, it is a brand that has grown up with me. Whenever I learn something new, I experiment with my resources until I create something I feel good about. The name comes from the simple realization of how powerful an ingredient flour is to what we make. But it’s more than that, it’s also associated with the strength I always manage to find in this occasionally rose-tinted world it takes me into.

I am constantly inspired by my father and his work in this field for decades now. The very existence of this brand wouldn’t be possible without the precision and techniques I’ve picked up from him over the years. It’s helped me venture into the world of trying out all sorts of recipes and finding a bit of myself in everything I finesse and put out into the world.

So, my flavours speak for who I am, they help me express myself and tell you who I am via the one thing I love doing most. In the process, I’m learning to accept and love life as it comes to me, in all its layers, flavours and intensities.

All the love in my heart would still not be enough for my niece, who I wish you can meet someday. The idea to have a children’s menu and my tagline ‘Sprinkled with Love’, have come from what we share. The relationship we have gives me more courage and inspiration than I can put in words. A lot of what you see in my work and brand is almost a testament to how important a love like that is.

This brand will always have its roots in all the people who have tried and tested my confections over the years. And in all those who I have learned so much from and aspire to have by my side always. It’s these memories and stories that make me want to keep growing, to push my limits and test myself every now and then. If this is a challenge, it is my challenge. And I have the power to create something beautiful out of it.

Flour Power is a brand that represents and accepts all complexities and phases of any person just as it does of a dessert. It strives to help you create your own meaningful memories and feel safe in them. So, I hope you find something special and meaningful in this space that I’m striving to create and keep growing as long as it is meant to be. I will keep learning and creating from the inspiration I find in my life, and I hope you can share a moment of yours with me.

About

Hanan Sait

I am a woman working hard to make my dreams come true. I graduated with a degree in Journalism and Mass Communication and received my pastry chef certification from the prestigious Richemont Masterbaker, Dubai.

While being born and brought up across the Middle East and Bangalore, I grew up somewhere between discovering life and discovering my passion for cooking. The simplicity of ingredients and the complexity of a confection caught my attention a long time ago and I haven’t been able to look away since.